5 Reasons to Invest in Website Copywriting for your New Website

website copywriting services

Designing your new website is an exciting process, especially if you’re setting up a brand new business or finally splashing out on a refresh. Working out your design, settling on a logo and colours and choosing cool fonts is a whole lot of fun, especially for me as a designer!

While the design and creative elements are the first things that come to mind when planning a new website, there is one factor that is often overlooked.

Your content, also known as copy.

In the excitement of planning out the look of your site, it can be easy to miss the fact that design is only one half of the website development process. While a beautiful design will attract people to your site, without the right content, they won’t stay around for long to take advantage of your products or services.

That’s why you should consider investing in website copywriting when it comes time to redesign your site. Without it, you’re just leaving money on the table.

What is copywriting?

Copywriting is the art of creating content that helps readers feel emotion and take action. Professional copywriters can craft content to make you want to buy something, sign up to an email list, download a free resource or click on a link to find out more.

Website copywriting doesn’t just make people take action. It can also help your website rank higher in search results, attract more visitors, grow your authority and help you connect and engage with your ideal customers.

5 reasons you should use a professional website copywriter

Reason 1 – Search Engine Optimisation

Search Engine Optimisation (SEO) helps your website rank higher on the results page, driving more traffic and conversions. While a modern, responsive design will give your site an SEO boost, there is more you can do to attract visitors and convert them into customers.
SEO copywriters use keywords (online search terms) to make it easy for search engines to find your site and return it in relevant search results. By using keywords throughout your new site, you can increase your traffic and help the right people find your products and services.

Reason 2 – Increase Conversions

While SEO can help more people find your site, SEO alone cannot make people take action once they arrive. If your content isn’t compelling or easy to read, you might find you have high traffic numbers but a low conversion rate, which is bad news for your business.
A professional copywriter can take your content and make it more compelling to drive more conversions. They can craft effective calls to action to get people to act, whether that’s buying more of your product or learning more about your services.

Reason 3 – Attract Interest

Have you ever landed on a page that had you reading right until the end? It might be the clever heading or tone of voice that grabs you or the fact you can relate to every point being made. Whatever it is, it attracts your interest and makes you keep reading.

There’s a good chance that content was written by a digital copywriter. It’s not easy holding attention these days but copywriters have the skills to get people to read for longer. A page that draws people in and holds their attention is gold, increasing your chances of conversion.

Reason 4 – Grow Authority

Using the services of a professional copywriter can also grow your authority in your niche or industry. Launching your site with a series of blog posts demonstrating your specific field of expertise can provide proof of your existing knowledge and build trust with potential buyers.
Offering downloadable resources, creating video content, developing checklists and providing answers to frequently asked questions can all help grow your authority. Informational content helps readers recognise your value and encourages them to take a chance on your product or service.

Reason 5 – Connect & Engage

You’re better off having a specific message that resonates with the right people, rather than trying to attract everyone with vague words. Connecting and engaging with your ideal audience will help you make money as they are more likely to benefit from your offering.

A professional copywriter can help you find the right tone and language to make a real connection with your audience. They can make your audience, laugh, cry and feel 100% aligned to your business, helping you build an engaged audience and drive more sales.

Need your website redesigned? Take advantage of our copywriting services!

If you’re investing in a website redesign, it doesn’t make sense to only get half the job done. There’s no point in having a gorgeous website if you overlook your content. Both need to be top-notch to attract visitors and convert them into customers.

In addition to website design, Studio La Luna provides SEO website copywriting services to ensure your new site speaks to your ideal audience. Contact us to find out more – we’re ready to optimise your site and ensure it gets the love and attention it truly deserves!

Hey, I’m Lillie

I am a website and UX designer based in Brisbane, Australia, but work with women in business worldwide. I am a coffee addict, art and interior design lover and all-round creative. I live with my little family of 3 in our cute little 70’s style bungalow.

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