5 ways to repurpose your blog posts

5 ways to repurpose your blog posts

When trying to create content for other platforms, there is no reason to reinvent the wheel. You can produce dynamic, engaging content by repurposing your blog posts. 

By using free web tools, or even the content creation options within social media platforms, you have the ability to design captivating content to grow and retain your audience and/or customers. 

1. Email Newsletters

Depending on the length of your blog post, you can use it to create one or a series of email newsletters. For example, if you have a blog post on the top five tips for redecorating your house, you can create a newsletter for each tip – giving you five easy, quick newsletters to send to your audience.  In addition, you can use an email marketing tool like MailChimp to design and schedule your newsletters in advance. Giving you more time to devote to other parts of your business.

2. Pinterest Pin

If you have a particularly visual business, you could use Pinterest to make your blog content stretch further. Using the same example from above, if you wrote a blog post on redecorating your house and had images for each point, you could turn each of those images into a pin.  Pinterest even has a resource for users who wish to grow their network via Pinterest. Their guide will give you additional tips on how to create and submit your pins for ultimate engagement.

3. Facebook Post

We can’t forget about Facebook. With 2.9 billion monthly users, Facebook is still the largest social media platform in the world. Similar to your newsletter series and your pinterest pins, you can create multiple posts from one blog.  Even better, another idea, while creating Facebook posts using your blog content, you can also promote your newsletter and/or other social media platforms to increase your audience across your entire ecosystem.  For example, when posting a tip for home decoration, you can also encourage Facebook users to sign up for your newsletter for more tips and information on interior design.

4. Instagram Post & Story 

Using free online design tools like Canva will allow you to create sleek, professional graphics for an Instagram post or story. Clean, modern branding is very important for success on the platform, and using Canva’s templates will allow you to quickly and easily create polished graphics to engage users.

5.Reels or Tiktoks 

Fun, dynamic videos are rising in popularity, and for good reason. A good video can quickly grab the attention of distracted users and instantly engross them into your subject matter.  It’s also an easy way to repurpose your content in a new way with a completely different medium.  New to videos? No worries. There are plenty of free resources, like Canva’s class on Tik Tok video creation, that can walk you through the basics and give you simple templates to start your video creation journey.  I hope this post was helpful! Explore my blog for more digital marketing tips!

Hey, I’m Lillie

I am a website and UX designer based in Brisbane, Australia, but work with women in business worldwide. I am a coffee addict, art and interior design lover and all-round creative. I live with my little family of 3 in our cute little 70’s style bungalow.

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