A new website, whether brand new or a redesign, is an exciting endeavor for all business owners. However, similar to opening a brick and mortar store, your website will need promotion in order for people to visit.
So how can you drive traffic to your website?
Luckily there are quite a few free, easy ways you can start building hype around your website in preparation for launch and even once the site is pushed live.
Review these quick tips for increasing your website traffic.
Before Website Launch
I’m sure you’ve heard the saying “Content is King,” and that’s not an exaggeration. The content on your website can be a large help or hindrance in your effort to increase website traffic.
Moreso, you have to make sure your content is optimized for SEO (Search Engine Optimization), which will tell Google and other search engines to choose your website as a search result when people search for related keywords.
Overall, SEO is an on-going initiative that is most successful when you commit to constantly creating and updating your content. However, here are a few tips that can help you get started:
- Before you create your content, you need to understand what your target audience is searching for in Google. Use tools like Answer the Public, Google Trends, or a Keyword Generator to learn what words and phrases people are using to find businesses like yours. Then use those words to develop your content and sprinkle them within your content.
- When writing your content, make sure it’s easily scannable. Use headers to separate sections, make paragraphs only 2-3 sentences long, and use lots of white space throughout the page. Content is very important but people will only spend a couple of seconds on a page. You need to grab their attention quickly.
- Last, but certainly not least, use grammar tools like Grammarly or Hemmingway to double check that your content is free of spelling and grammatical errors. Once you get people to your website site and you grab their attention, you don’t want them jumping off because of unprofessional content.
You knew it was coming. Yes, you should create a business profile on one of the big social media platforms (Facebook, Twitter, YouTube, Tik Tok, Instagram, etc.). Since 2020, over 3.6 billion people use social media worldwide and that number isn’t expected to decline.
However, depending on your business, you only really need to join platforms that will be most relevant to you and your audience. If your business is very visual, Tik Tok or Instagram would be a better fit than Twitter. However, if your business thrives around conversation, Twitter or Facebook would be a better fit.
Whichever platform you decide to join, make sure your branding stays consistent with the branding on your website. A consistent brand(colors, fonts, logo, etc.) will help potential customers easily recognize your brand on all platforms.
Once your social media profiles are created, start posting consistently about your upcoming website launch and what people can expect once the site is pushed live. Will they be able to purchase a product? Book a service? Request a consultation? Etc. This will help create hype and excitement around your website launch.
Another important piece is email marketing. Unlike social media, email marketing allows you to connect with your audience uninterrupted. You can send completely branded emails to those who sign up – which is a large selling piece to encourage people to sign up.
Once your social media account(s) are created, you can start promoting your newsletter and capturing emails. Email marketing platforms like Mailchimp allow you to create newsletter sign up forms you can link within your social media posts. If someone fills out the form, their email is automatically added to your newsletter email list!
From there, you can send daily, weekly, or monthly emails to your list promoting the launch of your website, upcoming deals, asking for feedback, and more. Mailchimp also has beautiful newsletter templates you can use to easily design a professional newsletter for your email list!
Google Business Listing
While your website is in production, you can also get a jump on creating your Google Business Profile or Google Business listing [link to article]. Formerly known as Google My Business, the feature allows you to create a Google Business listing that will appear whenever someone local searches for something related to your business.
Your Google Business listing will greatly improve your local SEO. Not only will your business appear within search results, but it will also likely show on Google Maps when people search for businesses close to your physical location or related to your business.
Creating a Google Business Profile is free and has many customization options. Once your website launches, you can edit your profile to add your website URL and drive more people to your website.
After Website Launch
After your site launches it’s time to double down on your promotion! Create graphics and videos of your new website to use in social media posts and within your newsletter.
You can create free, fun graphics with Canva that are already optimized for the platform you’re planning to post on. You can also easily customize the graphics per your website branding to keep everything consistent and professional.
Similar to Canva, Biteable, which is a video creation service, allows you to make videos using templates already optimized for particular platforms. Biteable also gives you access to stock music to add to your videos.
Once you have created your graphics and videos, use them within posts on your social media accounts and with your newsletter. Encourage feedback on your posts by asking your audience to share experiences, opinions, thoughts, etc. on topics similar to your business and your website launch. For example, if you recently launched a florist website, when posting your new graphics or video, ask your audience what their favorite bouquet or flowers are.
As you get into a groove of managing your new website, newsletter, and social media accounts, you will learn what works best for your audience. It may take a little trial and error, but you will quickly figure out what type of content drives people to your website.
You can do this! I encourage you to explore my blog for more helpful business tips!