How to perform a regular website health check

How to perform a regular website health check

When was the last time you checked your email optin, tested your contact form or backed up your site?
Do you know if you have any broken links or if your purchase process is calculating the right shipping?

Sorry for the 20 questions but you’ll be glad I asked them if there IS something wrong with any of these processes!
Regardless of the age of your website, it’s a good idea to perform regular website health checks to ensure everything is working as it should.

If your lead magnet isn’t working, your email list won’t grow. If your contact form goes nowhere, you’re missing out on crucial communication. And, if your site isn’t being backed up regularly, your whole business is at risk if your website goes down.

So, what’s involved in undertaking a regular website health check and how often should you be performing them?

How often should you be performing website health checks?

Ideally, you should take the time to check the following processes each month as part of your website health check:

  • Website backups
  • Contact form submissions
  • Email optin processes
  • Broken links
  • Purchases

As each process plays a big part in creating a positive customer experience and supporting your marketing and sales efforts, don’t leave it more than a month between checks. Getting on top of issues quickly will minimise their impact on your customers and keep your website up to date and ready to go.

5 monthly ‘must-do’ website health checks

Website backups

If you are serious about your business, you need to prioritise backing up your site. With cyberattacks on the rise and hosting services not immune to downtime, you never know when you’ll be faced with the need to backup your website. Protect your business, reputation and income by conducting regular backups (and checking them each month).
You should have a plan to backup offsite in the cloud as well as through your host to ensure you can quickly recover after an outage. Popular backup plugins include UpdraftPlus, BackUpBuddy, VaultPress and BlogVault, while IDrive, Backblaze and CrashPlan offer reliable offsite backups in the cloud. Sort out your backups now – you’ll thank me later!

Contact forms

The humble contact form might not look like much on your website but it plays a crucial role. In many cases, it’s the main point of contact for your business, guiding enquiries and questions through to your email address. But what happens if something goes wrong and all those enquiries and questions never end up coming your way?
Performing contact form tests each month will help you pick up if there are problems with your contact form. Simply go to your website, fill out the contact form and click submit. If all goes to plan, you’ll soon see that enquiry in your inbox and you’ll know everything is working well. If it doesn’t work, it’s time to check the plugin to identify the source of the problem.

Email optins

You know that building an email list is vital to business success. That’s why you’ve developed an email optin form to encourage people to subscribe to your list. Done well, your optin works on autopilot, collecting email addresses for your business 24/7. However, if something is not working properly, your list won’t grow and your subscribers may miss out.
To ensure your email optin is working properly, fill out your own details each month to see what happens once a would-be subscriber clicks on the link to join your list. Hopefully, you’ll be able to access your optin offer and receive all the follow-up emails in your welcome sequence. If things don’t play out that way, you can identify the issue and work to resolve it.

Broken links

While broken links are common, they can cause havoc on your site, especially if a broken link is on one of your top-performing pages or stops people from accessing popular content. Sometimes, a well-meaning customer will let you know what’s going on, but it’s not uncommon for a broken link to go under the radar, potentially costing you revenue.
Looking for a broken link can be like looking for a needle in a haystack, especially if you have lots of pages and posts on your site. Luckily, there are broken link checkers you can access that can make the process a lot faster and a whole lot easier. Try running the Broken Link Checker, installing the Broken Link Checker plugin or reviewing Google Analytics data.

Sales process

It would be a shame for your beautifully designed website to bring in lots of traffic only for your sales process to fall down and prevent people from making a purchase. The truth is, there are so many moving parts to a website’s sales process that it can be easy to miss a relatively small problem that can lead to big issues (for instance, low to no sales).

To avoid this fate, test your eCommerce processes each month. Buy something small from your site and take note of how the sales process works. Is the shipping total correct? Are you receiving all scheduled emails? Is GST being applied correctly? Is it a seamless process? This is an easy website health check that will pay off big time in the long run.

Want to keep your website in tip-top shape?

Of course, you do! There’s no point investing in a beautiful and optimised site if you don’t have the time to ensure each part is working at its best. A few minutes each month is all it takes to check that your forms, emails, website backups, links and sales processes are running smoothly.

If you are looking to redesign your site to increase traffic and conversions, we can help. We can also put you in touch with trusted providers who can help you perform monthly website health checks to ensure your site performs at its best. Contact us to find out more – we’re ready to optimise your site and ensure it gets the love and attention it truly deserves!

Hey, I’m Lillie

I am a website and UX designer based in Brisbane, Australia, but work with women in business worldwide. I am a coffee addict, art and interior design lover and all-round creative. I live with my little family of 3 in our cute little 70’s style bungalow.

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