What is a Sales Funnel?
You have a great product or service. You’ve launched a beautiful, modern website. But you haven’t seen the sales you expected to receive. It may be time to examine and optimise your sales funnel! Continue reading to learn more about the sales funnel, why it’s important, and how to optimise it to increase sales. What is a Sales Funnel and Why is it Important? A sales funnel is a visual...
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Build Trust with a Branded Google Business Email
One of the most asked questions from my clients is how to create a branded email address. Having a branded business email is an important tool for maintaining a successful online presence. A branded...
Convert Customers and Boost SEO with Your Meta Title and Description
Meta titles and descriptions are a very important piece to ensuring your website is seen by Google and internet users. By optimising your website’s meta titles and descriptions, you can boost your...
Introducing Amelia: Take Service Bookings & Payments with Ease
Without help, creating and managing bookings on your own can be time consuming and cumbersome. Additionally, if you’re using a system separate from your website to manage bookings, you’re creating...
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Introducing Studiocart: Increase Your Sales with an Optimised Sales Funnel
Creating and maintaining a high-converting sales funnel and checkout page can be a challenge, especially for service-based businesses. Unlike physical goods, which tend to sell faster and have a...
Case Study: Revive Coaching
As a brand new start up, Cassie wanted a website that stood out from the crowd, that was attractive to her younger demographic and that was clean, simple and easy to navigate. Using a pastel colour palette featuring lilac (the colour that symbolises Eating Disorders), the Revive Eating Disorder Coaching website is the perfect combination of design and functionality.
A beginners guide to updating your WordPress website
Running updates on your WordPress site is an important part of successfully maintaining your website. Keeping all elements up-to-date protects your site from potential hacks, adds new features and...
5 ways to repurpose your blog posts
When trying to create content for other platforms, there is no reason to reinvent the wheel. You can produce dynamic, engaging content by repurposing your blog posts. By using free web tools, or...
Do I Need a Privacy Policy or Terms & Conditions on My Website?
When launching your web presence, in addition to ensuring you have content that supports your business and is optimised for SEO, you also want to make sure you have content that protects you and...
Your starter checklist to learn basic on-page SEO
Simply launching your website isn’t enough to attract people to your slice of the internet. However, by using basic on-page SEO best practices, you can greatly improve your visibility on Google....
What is a Domain and Web Hosting?
Similar to opening a brick and mortar store, when bringing your business online, you will need to secure an address and a location, or a domain and web hosting. Your domain and your web hosting will...
Steal my go-to stock image resources
Having spent many years as a photographer and commercial image producer, I understand how important strong, consistent imagery is to your overall branding. Your images touch every corner of your...
How to List Your Business on Google
With over 91% of online searches, Google is easily the most important platform for businesses to tap into for increased engagement and sales. Even better, Google has created a simple way for you to...
Tips to Drive Traffic to Your Website
A new website, whether brand new or a redesign, is an exciting endeavor for all business owners. However, similar to opening a brick and mortar store, your website will need promotion in order for...
What does your work from home self care routine look like?
I am the first to admit that I am not great at self care, especially now that I work from home full time. When I worked in a corporate marketing department, I made sure to take a full hour for lunch...
How to Install my Instagram Link In Bio Template
Well hey there! If you are here, you might have swiped my Instagram Link In Bio Template for the Divi theme. Go you! If you have no idea what I am talking about, I am giving my subscribers a chance...
Case Study – Emilie Gomez
Client: Emilie GomezSydney, NSW, AustraliaWebsite Scope: To create a brand new Wordpress website with personality to match Emilie's stunning new brand design by Aleph Studio. Moving away from her...
Krystal Wilson – Website Design
To create a central home for Krystal’s coaching and mentoring space to allow client’s to easily access information on Krysta’s range of Masermind, Coaching and Program Sales Pages. The website has been integrated with Kajabi for easy checkout and sign up to the membership site.
Haven Pilates – Website Design
“Launching my first business (a Pilates studio), I had no clue how to set up a website. I had received a lot of quotes from web designers but the main issue was what they proposed didn’t fit with what I needed which was a beautiful clean design with the ability to book classes. Lillie nailed the brief straight away and built not only a beautiful site but a functional one, and showed me how to update it myself in future. The whole process was seamless and I am so happy with the end result.”
5 Reasons to Invest in Website Copywriting for your New Website
Designing your new website is an exciting process, especially if you’re setting up a brand new business or finally splashing out on a refresh. Working out your design, settling on a logo and colours...
How to perform a regular website health check
When was the last time you checked your email optin, tested your contact form or backed up your site? Do you know if you have any broken links or if your purchase process is calculating the right...
Client Spotlight: The Modern Hut
As a website designer, I am more than blessed that I get to work with clients that align with and share my particular design aesthetic and vision. I am just going to put it out there...my clients...
Our Bathroom Renovation: Part 1
2 years ago, almost to the day, we purchased our 70's weatherboard cottage. There is nothing special about our little house. In fact, it's almost identical to half a dozen on our street alone. It's...
Style Crush: Sarah Ellison
Vogue Oh my gosh. I don't think there is anything Sarah Ellison could design that I wouldn't be in absolute lust over. Sarah is a Byron Bay based interior and product designer who is known...