The importance of website imagery


Your website visuals are just as important as the written content when communicating your goods and services. Here’s why your images are so important and how to determine the best way of sourcing images for your business.

Drawing on my combined 12 years as a photographer and image/content producer, it’s fair to say I’ve got a fair bit of experience when it comes to imagery. The key to curating great images for your website is consistency – this can be achieved a number of ways;

    • Colour tone – choosing images which feature a similar colour tone or a single dominant colour will tie images with different subject matter together.
    • Brightness or darkness – you might choose light, bright and airy images or on the flip side, choose something dark and dramatic.
    • Themes – Choose images with a consistent theme. For example, if it’s your jam, choose images with bright vibrant colours in common.


Here’s the low down when it comes to sourcing the right kind of imagery for your business.


1. Photography


Commissioning a professional photographer will always be my first choice when recommending a course of action for my clients. Creating images that are unique to your business gives your imagery a personal touch. It’s an opportunity to showcase your products/services/location or yourself – giving your potential customers/clients a great insight into what you have to offer. These images are not only a valuable addition to your website, but they can be used in almost all other marketing applications, like social media feeds, linkedin, Google business listings etc.


Product imagery – photographed and styled by The Design Villa for client, Yak and Yeti Trader.


The styling of these images is just as important as the images themselves. The style and tone is what creates consistency and connection between your branding and your photography, so take this into considering when planning your photoshoot and location.

When choosing a photographer, be sure that their natural style and portfolio is a perfect match for the style you are hoping to achieve. Don’t rely on the photographer changing their style to suit you as you may be disappointed with the results. Like with branding and website design, creating a mood board for your photographer helps to give them an idea of what you are hoping to achieve.

Stuck on how to plan your photoshoot? Feel free to shoot me an email and we can work on some ideas.


2. Stock Images


Stock images are a great resource to call upon and definitely have their place within any business website. They can be used as a decorative background element, when you require high quality imagery of people or when more generic imagery is fitting, like blog posts for example. The key is finding images that are consistent and work well together and with your branding elements.


Images via free stock website

Some free stock image websites:

Paid stock image websites:


3. Mock-ups


Realistic mockup images are a brilliant way to showcase portfolios and creative work. There are a wealth of assets available to suit any style and medium. From catalogues, laptops and mobiles to business cards and posters. Purchase lifestyle images for a natural feel or choose bold, abstract versions to add vibrance and personality to your web pages.

Here’s a couple of examples that I have used for my work.



Hey, I’m Lillie

I am a website and UX designer based in Brisbane, Australia, but work with women in business worldwide. I am a coffee addict, art and interior design lover and all-round creative. I live with my little family of 3 in our cute little 70’s style bungalow.

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