Top 9 Reasons Why It’s Time to Redesign Your Website

9 reasons your website needs a redesign

Your website is an important extension (or sometimes the main hub) of your business. Officially launching your website does not mean your web design efforts are done, even more so if you launched your website a few years ago.

Making sure your website always facilitates a positive user experience is part of the job of website ownership. If it’s been a while since you’ve updated and maintained your site, then it could be working against your business goals more than supporting them and it’s time to redesign your website.

Still not convinced?

Below we’ll highlight the top 9 reasons why you should take the time to redesign your website.

  • Poor Customer Conversion
  • Outdated Branding
  • Not Mobile Responsive
  • Broken Code and Pages
  • Bad SEO Optimisation
  • Slow Loading
  • Business Growth
  • Possible Website Functionality Opportunities
  • Ugly, Non-Functional Website
  • Poor Customer Conversion

If you have a website, chances are your main goal is to grow your customer base. This could include everything from consistent sales to regular readers and subscribers. However, if your website isn’t converting visitors to returning customers, then was your investment in creating a website worth it?

Having an online presence is always worth it, but you must make sure you’re staying up-to-date with the latest web design trends and best practices for a modern, converting site.

If your website isn’t engaging customers and encouraging them to interact with you (by purchasing or reading your content), it’s time for a website overhaul.

Outdated Branding

A strong brand builds customer trust. When reviewing a website/business, potential customers are much more likely to engage with a business that has a consistent brand (colors, fonts, logo, etc.) across platforms than with a brand that does not.

Businesses that do not have a consistent brand feel disjointed, amateurish, and…well…untrustworthy. However, if your brand looks good, then potential customers are more likely to give you a try.

If you’ve recently changed your branding everywhere else (social media, business cards, etc.) but on your website, then it’s time for a website redesign.

Not Mobile Responsive

Last year, 90% of mobile phone users browsed the internet from their devices. That’s 4.32 billion people using their phones to search the web. Your website has to be mobile responsive to retain customers. There is no way around this fact.

A non-responsive website will affect your website performance negatively. With most websites (even templates) automatically being mobile-friendly, having a clunky, static website will cause visitors to jump off of your site quickly – without even reviewing your content to possibly purchase from you.

If your website is static, you need a website redesign.

Broken Code and Pages

Similar to mobile responsiveness, users today are used to websites that just work. If your website has broken links, pages, and code, they will immediately jump off your website and review the next site listed in their Google search results.

Users today do not have the patience to deal with a broken site. Moreso, for every broken page or link you have, there are numerous competitor websites that are working seamlessly and displaying the information the customer is looking for.

If your website is broken, it’s time for a website redesign.

Bad SEO Optimisation

Positive SEO is a huge factor in improving search ranking and visibility on the web. Adhering to SEO best practices have the ability to bump your website up to the first page of search results – increasing the amount of traffic your website brings in.

However, if your website has poor content structure/information architecture, is non-responsive, loads slow, or misses any of the other Google Core Web Vitals, then it will have a poor search ranking and will be hard for potential customers to find.

If your website has bad SEO optimisation, then it’s time for a website redesign.

Slow Loading

We’re used to instant gratification and that extends to our online interactions. If your website is slow to load, then most users will jump off before the homepage fully displays. You don’t want this, you want visitors to stay and engage with your website.

Slow loading times also affect SEO – telling Google that your website is not optimised, possibly unreliable, and therefore a bad search result to add to someone’s search query results.

Overall, always remember that Google’s first goal is to present helpful, informative, spot-on results to the user. If Google thinks your website misses the mark, it will not rank well.

If your website is loading slowly, it’s time for a redesign.

Business Growth

Not all reasons for moving forward with a website redesign are negative. If your business has grown, say you’ve added services or products to your offerings, then it’s vital to add those to your online presence.

Ensuring your business is aligned across all platforms, both physical and digital will help you stay organised and increase your sales and engagements through your business ecosystem. Overall, it will be easier for you to run your business if all important elements are up-to-date on all assets.

If your business is growing, it’s time for a redesign.

Possible Website Functionality Opportunities

Your website shouldn’t be a passive employee in your business. Sure, your website acts as your online billboard and possibly an eCommerce store as well. However, depending on your business needs, your website can be upgraded to include different types of functionality and automation.

For example, if your website is mainly informational but you have separate e-newsletters for visitors to subscribe to, you can use your website to not only allow visitors to sign-up for different newsletters but to create and schedule the distribution of your newsletters as well.

Another example is if you run an eCommerce store where you complete most of the shipping, you can use your website to organise and print out the shipping labels for completed orders. This will save you time and energy from manually creating shipping labels for each order.

If you need your website to complete additional functionality, it’s time for a website redesign.

Ugly, Non-Functional Website

Sometimes the best reason for a website redesign is simply because the website is old, ugly, and non-functional. There are thousands of beautiful, modern, easy-to-use sites out there and it’s something that users have come to expect. If you’re embarrassed by your website, then it’s time for a redesign – simple as that!

Interested in a redesign? Contact us for more information about our web design services!

Hey, I’m Lillie

I am a website and UX designer based in Brisbane, Australia, but work with women in business worldwide. I am a coffee addict, art and interior design lover and all-round creative. I live with my little family of 3 in our cute little 70’s style bungalow.

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