Your starter checklist to learn basic on-page SEO

woman using laptop to optimise on page seo

Simply launching your website isn’t enough to attract people to your slice of the internet. However, by using basic on-page SEO best practices, you can greatly improve your visibility on Google. Continue to learn basic on-page SEO to show up on Google!

What is On-Page SEO?

On-page SEO are the elements you can optimise within the content of a post or page. It’s the act of employing certain SEO best practices to content visible to you, your visitors, and Google. Also, it’s the easiest type of SEO to learn and apply to your website.

Why is On-Page SEO Important?

On-page SEO is important because through optimising the content on your website, you will help Google learn what your website is about and which search queries it could successfully serve as an answer for.

If you’re a florist and specialise in wedding bouquets, optimising your content to specifically mention wedding bouquets and other related keywords will help Google learn what your website is about. Then, when someone searches for wedding bouquets in Google, because Google knows your website mentions wedding bouquets, you’ll end up in the person’s search results!

The On-Page SEO Checklist

Okay, so we know what on-page SEO is and why it’s important, but now it’s time to learn how to apply on-page SEO practices to your website content.

Because you’re the subject matter expert of your business, optimising your content will not be difficult. However, here are a few tips to make sure your efforts will help your overall SEO and bring more people to your website!

1. Keywords and Queries

Yes, let’s talk about the infamous keywords. Keywords are words, phrases and queries (questions) that people type into Google when they initiate a search. It’s important to strengthen your content with keywords people naturally use when completing a search so your website is more likely to populate within the search results.

You can easily find related keywords per your business by using free tools like Answer the Public, Google Trends, or a Keyword Generator . For a deeper dive into the keywords and queries popular per your industry, you can also use a paid service like SEMRush or Moz.

Once you identify your keywords, add them to your content organically to help boost your SEO. This means adding them where they make sense within your text and not adding them any and every way with no rhyme or reason.

research your keywords

2. H1 Tag/Title

Your H1 tag is the title of your pages and posts within your website. The H1 tag is important because it tells Google what the page is about. Each page and post should only have one H1 tag and it should consist of part or all of a keyword/query.

Most website platforms (WordPress, Joomla, etc) will only allow you to have one H1 tag/title within a page or post – giving you one less thing to worry about!

3. Headings and Content

  • Heading Tags

Headings within your content also help Google further determine what information is within a page or post. Similar to the H1 tag, your lower headings (for example H2, H3 etc), and the content underneath each heading, should contain related keywords/queries that help support the topic of the page or post. These headings should also be used to set the hierarchy of the content, making each section within your website easily digestible to your readers.

For example, using the florist website again, if the page is about wedding bouquets, you could have headers for rustic wedding bouquets, vineyard wedding bouquets, etc. Then if someone specifically searches for vineyard wedding bouquets, Google knows that your site can fulfil that person’s request!

  • Content

In relation, of course, Google also reads the actual content within your pages and posts. Like your titles and your headings, make sure you organically add the keywords you’ve identified within your content. The content needs to flow naturally and be genuinely helpful.

In addition, Google sees longer content as being more helpful than shorter content. Because of this, your content should be at least 300 words long.

5. Meta Title/Title tag and Meta Description

Your meta title and meta description are the title and description that show within the Google search results. This title and description are important because it helps the user determine if your website meets their needs. That’s why it’s important to add keywords and helpful information within your title and description to encourage users to visit your site!

If your website platform does not allow you to customise your meta title and meta description, Google will use the title of the page or post as the meta title and usually the first paragraph for the meta description.

You can use SEO plugins like RankMath, Yoast, and SEOPress to customise your meta data.

6. URL Slug

what is a domain and web hosting

Customising your URL slug is also an important piece of on-page SEO. The slug of your URL is the content following the trailing slash. Per the example above, /what-is-a-domain-and-web-hosting is the slug of the URL.

Most website platforms will use your title as the slug automatically. However, within the editor of a page or post, you should also be able to customise the slug. This is useful if the title is particularly long and you want to tailor per the keyword more than the title.

In relation, make sure you keep the slug as concise as possible. It helps Google focus more on the keywords within the slug and it’s more likely to be fully visible within the search results.

7. Images

Images play an important part with SEO as well. Even the simple act of adding images to your website tells Google that you may have useful information on your site for users. But of course, we want to do more than simply add images.

  • File Name

When adding relevant images to your posts and pages, before you upload them to your website, make sure the file name of the images mention your website and/or a related keyword. Google reads the file names of uploaded images and that content can help boost your SEO.

  • Alt Tag

Within your website platform editor, you will also have the ability to add an alt tag to the images you upload. The alt tag helps for accessibility and usability for users. It helps vision impaired users with screen readers learn what the image is about and it also shows the text in place of the image if the image is unable to load.

image titles and alt tags for seo


Linking, both internally and externally, helps Google establish your site as authoritative and credible. Strengthen your pages and posts by linking out to credible sites that can support stats, data, and other information that you’re publishing.

Also, make sure you’re linking to your own pages and posts within your content. This will help people navigate your site easier and stay on your site longer – which is also a metric Google measures!

Now that you’re familiar with the basics of on-page SEO, develop a plan to regularly update your website content. Overall, SEO is an on-going process that takes time to excel in. However, you can do this!

Hey, I’m Lillie

I am a website and UX designer based in Brisbane, Australia, but work with women in business worldwide. I am a coffee addict, art and interior design lover and all-round creative. I live with my little family of 3 in our cute little 70’s style bungalow.

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